The Long Game is a short, narrative-driven guide disguised as a story — written to help wedding vendors understand what truly creates long-term client loyalty. Through the journey of Lisa, a vendor stuck in the cycle of one-and-done clients, and her mentor Claudia, readers learn how the eight keys of client retention transform not just a business, but the relationships behind it. It’s an easy, engaging read with real strategies woven into every chapter, designed to show vendors how to build a business that lasts far beyond the wedding day.
