The Long Game - A Short Story about Client Retention

The Long Game is a short, narrative-driven guide disguised as a story — written to help wedding vendors understand what truly creates long-term client loyalty. Through the journey of Lisa, a vendor stuck in the cycle of o...

Bailey's Guide to Marketing

An In-Depth Blueprint for Wedding Vendors Who Want Strategy, Not Guesswork

This isn’t your average marketing lesson—and Bailey Jordan isn’t your avera...

Affinity for Marketing Course Opener

Congratulations & Welcome!

You just made one of the best decisions for your business—and we don’t say that lightly.

By joining the

Affinity for Marketing Course Teaser

A Video Training Series by Bailey Jordan & Jamilah Robinson


Create...

The Art of Fair: How to Close Strong Without Defensiveness

(7–8 minute read)

If you’ve ever been in a pricing conversation that suddenly took a turn—

No Isn’t the End: Using the First ‘No’ to Build Real Trust

(7–8 minute read)

If you’ve ever felt your heart sink the moment a potential client says “no,” you’re not alone.

Anchoring & Ranges: Presenting Your Pricing Without Sounding Pushy

(7–8 minute read)

Let’s get something straight: pricing isn’t just a number—it’s a signal.
And in weddings, it si...

The Power of Labeling: Turning Price Objections Into Deeper Conversations

(7–8 minute read)

When a couple says your service is “a little out of budget,” your instinct might be to explain ...

How Am I Supposed to Do That? Tactical Phrases to Push Back Without Losing the Client

(7–8 minute read)

Somewhere between the client saying, “That’s more than we expected,” and your urge to slash y...

The Discount Dilemma: Why Clients Ask and How to Respond Without Folding

(7–8 minute read)

You’ve just finished your pitch. You outlined your services, shared your pricing, and maybe even gave them a few examples of past work to...

Your Clients Are Confused (But Too Polite to Tell You)

(Estimated Reading Time: 5 minutes)

If you’ve ever had a client say, “Sorry to bug you, but I just wanted to check where we are in the process…” — that’s not a random message. That’s a red flag.

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Tired of Repeating Yourself? Write It Once. SOP It.

(Estimated Reading Time: 7 minutes)

How many times have you found yourself writing the same email… again?

Explaining the same breakdown instructions to your assistant… again?

The Secret to Doing Less and Looking Like You’re Doing the Most

(Estimated Reading Time: 7 minutes)

Can we be honest? Some wedding vendors make this business look effortless. You see them gliding across the venue in all black, hair somehow still perfe...

If You Disappear Tomorrow, Could Your Business Survive?

(Estimated Reading Time: ~7 minutes)
Let’s start with a hard truth wrapped in a question:

If you vanished for 30 days—no laptop...

Why Winging It Is Wearing You Out

(7 Minute Read)

How SOP's save the day

There comes a point in every wedding vendor’s journey where hustle just isn’t enough. It’s not that you’re slacking. In fact, you’re likely working hard...